A good 12 minutes for anyone working in SaaS π
A good 12 minutes for anyone working in SaaS π "The Sales Funnel Is Dead. Your Revenue Is a Chain." https://youtu.be/52V0qCJkvs4 Key point: the funnel stops at the signature, but in a subscription business roughly 4 of every 5 dollars at year end come from existing customers. A new deal rings the bell; a churned renewal usually doesn't. How do your teams think about this? Still running on a funnel?