Skip to main content

Home
Events

Announcements
Community Events
General Discussion
GTM
Intros
Job Postings
Revops
Startup Pitches

Community Guidelines

Revenue Leadership Jobs
Community Offers
Partnership

Powered by Tightknit

Seeking Insights and Experiences with Intent Signals in Marketing

·Jul 16, 2026 02:08 PM·

Anyone here having success with "intent signals"? If so I'd love to talk to you and learn more.

5 comments

· Sorted by Oldest

Brice E.
·
·
It depends on what stage of the buying journey you're measuring. I've found that after a proposal is sent, some of the strongest signals aren't opens themselves but things like re-reads, new stakeholders appearing, or engagement shifting between people inside the same company. Those tend to be much more actionable than a simple "document viewed." Curious what types of intent signals you're exploring?
Varshan J.
·
·
What do you mean specifically about intent signals?
Roman G.
·
·
hey, yes, what do you want to know?
Edward M.
·
·
i use them for our GTM effort, but sorta been learning that's not the only (or best) signal to use as you go after accounts. Really enjoyed a workshop yesterday by Mason at Scrappy AMB (running your first account based program). Learned a lot more about the engagement signals (1st party vs 3rd party) etc to help progress accounts. Happy to chat more about what I learned and how I might adjust my weight on intent signals. Also my GTM effort is pretty early and small (small org, $3m rev).
Chris B.
·
·
rickw yes we are having success utilizing intent signals from LinkedIn in outbound through SDRs. It's also what our products does (surface signals from LinkedIn). What signals are you using and what's your product? Feel free to DM me.