Feedback Needed on New Tools for Web Analytics and Content Creation
Hey all, I keep building tools because the same problems won't leave me alone. Built 4 things this year, trying to figure out which is worth going deeper on. Would love to know if any of these actually resonate for people. 1. Funnels can't show you how people actually navigate. People rarely use websites linearly. They bounce around, backtrack, explore. Funnels force you to guess steps. Sankey charts still assume a direction. I built a node graph on top of google analytics that shows actual navigation patterns. Conversion rate by path, traffic %, segmented by channel. See the mess, then figure out what to optimize. 2. AI content tools get stale fast. Keeping context updated is a grind. Companies pivot, their messaging changes and then you have to update all prompts and context for content generation. Built a system that updates its own knowledge base from feedback as you use it to generate content. Plain text so you can verify it's right. Exports prompts for n8n, Clay, etc. 3. UTMs are a process tax nobody wants to pay. They connect content to analytics but adding another mindless step kills adoption. Built a tool: paste content in, links get tagged automatically, copy it out and all links have UTMs based on your conventions. Integrates with GA so you don't have to build reports. Tells you exactly what content drove engagement and conversions. Next step is to add automatic branded short links and build a chrome extension. 4. Web analytics and inbound audits are a time sink Automated audit that checks sitemap, tags, forms, conversion events, gives you a score. Use it to verify your site is healthy after updates or on a schedule. Also works for enriching other websites with tech stack data because I can't justify $300/mo for BuiltWith. Am I trying to solve real problems or am I just building in my own echo chamber? Happy to show what I built or hear how you have solved these
