Discrepancy Between CTR in Instantly and GA4 Email Metrics

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Hi Everyone, has anyone faced the issue where the CTR shown in the instantly platform is very low but when checked on GA4 through utm source as an email, it is showing a high number of visitors.

9 comments

Suchandan
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repeats?
Arpit G.
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Suchandan means?
Suchandan
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Instantly is tracking unique clicks on the link in the email, whereas GA4 is tracking sessions: https://support.google.com/analytics/answer/9191807?hl=en
Suchandan
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If a user clicks your email link once, then waits an hour, and then their browser crashes and reloads the tab that's 2 clicks for GA4 and 1 for Instantly.
Arpit G.
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I checked on instantly, it is around 40 unique email clicks but on GA4, it is around 658 visitors.
Suchandan
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Other things can influence this too - eg, if someone clicked the link and posted it somewhere - that'll count in GA4 but not instantly
Suchandan
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not sure what's happening in your unique case.
Arpit G.
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Yes, may be, it the gap is very huge which is some 10 times. From 12 May, I added 4 campaigns which were send to some 400 leads. In instantly it is hardly showing 3 to 4 clicks whereas in GA4, it is more than 500. I'm guessing 2 cases here, instantly might not be tracking well or have a backend issue. Another, GA4 can have some issue, though GA4 is used by another team. Is there any additional setup that needs to be done in GA4? Because I have only added the 2 utm source in email campaigns one is source which "cemail" means cold email and another is medium which is "email".
Niranjan
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the most likely answer is you are comparing apples and oranges