Effective Social Signals for Generating High-Intent Leads

Just wanted to share some ideas on SOCIAL SIGNALS that actually work (I saw a lot of confusion lately) Take for example:

These are not signals. These are random datapoints well packaged by vendors to sell a 'signal platform'. I cringe every time someone message with ‘Congrats on the new job’. On the other side, there are real market signals that are industry, or company specific that can have a powerfull impact in your GTM. Ex. A client is selling POS systems to restaurants → track restaurants opening from Google News, enrich, and activate the sales team. Intent exists and it's a combination of industry knowledge, niche databases, and proprietary data. And luckily, that data is easy to find in the news. By tracking keywords like “new restaurant opening” + city, we can find 100+ new openings every day. We send all this data to Clay, which analyzes the article, extracts the company name and domain, finds the owners, and enriches the data automatically. That way, the sales team gets a fresh stream of high-intent leads before the competition even knows they exist.