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Seeking Better Lead Generation Systems Than Apollo for Limited TAM

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Hey All - Interested in your feedback. Is there a better Leadgen system than Apollo for multi-threading in a Limited TAM? If so, why?

  • Avatar of John T.
    John T.
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    Interested in this answer as well!

  • Avatar of Diane Fonseca
    Diane Fonseca
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    what exactly do you mean by "multi=threading in a Limited TAM"?

  • Avatar of Imran P.
    Imran P.
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    Gmail? 😊

  • Avatar of Steven M.
    Steven M.
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    Diane Fonseca

    • Multi-Threading - the act of using multiple communication channels to reach a single prospect (email, phone, text, mail, LinkedIn, X, ...etc.) Often deployed via a sequencing technology to help sales people track their activity and next steps with more ease than tasks in a CRM.

    • Limited TAM - A total addressable market that is relatively niche or small. High output activity or calls may burn leads and reduce the capability of the company to win new business going forward.

  • Avatar of Diane Fonseca
    Diane Fonseca
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    Thanks Steven M. - I understand "multi-threading". It's the parameters of Apollo and "Limited TAM" that I was seeking clarification on.

  • Avatar of Diane Fonseca
    Diane Fonseca
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    I come from Limited TAM experience, so there are nuances to "what is that limiation" that I was seeking

  • Avatar of Steven M.
    Steven M.
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    Ha, would have put them both in there at the beginning. Been working in Microsoft Teams, so my "Shift + Enter" game in Slack is lacking today.

  • Avatar of Steven M.
    Steven M.
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    Let's see. Everything is relative. This TAM is about 3,000 companies. With extremely persuasive messaging and time, perhaps 6,000.

  • Avatar of Diane Fonseca
    Diane Fonseca
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    got it. Would it make more sense to take this conversation to a phone call or zoom?

  • Avatar of Diane Fonseca
    Diane Fonseca
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    My last job had about 3000 TAM (logos) potential with 1-2 true buyers and a buying committee of 10+. I may have some relevant ideas.