Revolutionizing Test Drives: The Role of AR in Dealerships

Hey team, just came across this new piece we put out and honestly I think it’s super cool. We all know test drives are a huge part of the car buying journey, but dealerships haven’t really evolved the experience in years. This blog shows how AR can flip that: gamifying the route, adding checkpoints, capturing first-party data, and even rewarding drivers at the end. Feels like the perfect mix of what Inner Reality does best: making everyday moments more immersive, measurable, and memorable. 🚘✨ Link if you want a quick read: https://innereality.com/2025/09/08/ar-dealership-test-drive-experience/