Shift from Ideal Customer Profile to Serviceable Customer Profile

Forget the broad, outdated Ideal Customer Profile (ICP). Your true pipeline should be built focusing on a Serviceable Customer Profile (SCP). It focuses on in-market buyers ready to engage now, not tomorrow. Read 👉 https://jagsirsmiles.com/stop-guessing-why-your-ideal-customer-profile-is-a-lie-and-scp-is-the-only-way-to-grow/