Hi Team, what's been your biggest GTM challenge this year?

proving ROI on a new category. we're building aisa.to (AI skills assessment) and the problem isn't convincing people AI skills matter — everyone agrees. the challenge is that most orgs don't have a baseline to measure against, so they can't tell if training actually moved the needle. hard to sell improvement when nobody measured where they started

The biggest challenge I keep seeing across founders and GTM teams is turning a growing collection of tools, data, and AI experiments into one repeatable revenue system. Teams can generate plenty of activity, but positioning, signals, workflows, and sales follow-up often remain disconnected, so the activity does not consistently become qualified pipeline. The real work is designing the operating logic between those pieces.