Fixing Salesforce-HubSpot Sync Issues for Account-Based Marketing
Hey guys! For those of you who work in Salesforce and HubSpot and work with account-based marketing, you have probably come across this issue with the connector when Salesforce accounts are empty (no contacts or activities). HubSpot wont re-sync these accounts when Sales would mark them as a target account with a custom property. If your ABM lists are incomplete, or field updates in Salesforce mysteriously don’t show up in HubSpot, this one’s for you. I have worked out a fix and put together a step-by-step guide that covers:
Why the native sync skips “orphan” Accounts
Why updating mapped fields isn’t always enough
A simple workaround using a timestamp + scheduled Flow
Bonus tips for clean, scalable ABM setup
Would love your feedback or any other tactics you’ve used! Read it here: https://www.upvise.co/article/sync-salesforce-accounts-with-hubspot-without-contacts