Resources for Creating Effective Client Questionnaires in SaaS Marketing

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Hey everyone, I am looking for a few resources on how a good few consultants prepare a questionnaire for customers. As in, how they vet the client needs. Kind of like a conversion quiz. Is it possible to get a few resources on that? This is for GTM marketing for launching a new SaaS product

2 comments

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Brandi Z.
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Hi Awais - I just wanted to clarify your question so I understand. Are you trying to figure out what questions to ask a potential customer, as part of your sales process, to qualify them for your product? Or, are you trying to put together a feedback survey you intend to send to your ICP (ideal customer profile or target audience) to uncover what needs/problems they have so you can then analyze the responses you receive to inform how and what to design/build for your SaaS product?
Awais A.
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This!
a feedback survey you intend to send to your ICP (ideal customer profile or target audience) to uncover what needs/problems they have so you can then analyze the responses you receive to inform how and what to design/build for your SaaS product?

Brandi Z.
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·
Hi Awais - I just wanted to clarify your question so I understand. Are you trying to figure out what questions to ask a potential customer, as part of your sales process, to qualify them for your product? Or, are you trying to put together a feedback survey you intend to send to your ICP (ideal customer profile or target audience) to uncover what needs/problems they have so you can then analyze the responses you receive to inform how and what to design/build for your SaaS product?
Awais A.
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·
This!
a feedback survey you intend to send to your ICP (ideal customer profile or target audience) to uncover what needs/problems they have so you can then analyze the responses you receive to inform how and what to design/build for your SaaS product?