Balancing AI Go-To-Market Strategy with Main Product Growth in PLG Models: Seeking Collaboration and Advice

·Jun 22, 2026 08:48 PM·

I am planning to invest my time and automation skills for AI GTM but directionally gonna hurt the main product development growth- any suggestions or someone wants to work together to crack AI GTM without hurting much the main product growth(heavily driven by PLG-style) ?? feel free to DM as well

3 comments

· Sorted by Oldest

Ozan D.
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the tension you're describing is real but it's usually a sequencing problem, not a tradeoff. start by automating the repetitive parts of your current GTM (outbound research, lead enrichment, follow-up drafting) before trying to build a whole new AI-native GTM motion. that way your product growth doesn't stall while you're learning. the people who try to do both from scratch usually end up doing neither well
Md
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sequencing is just for the email but i need the ecosystem for GTM to be full on.. sequencing handled by team already though and you are right about the point of full scale AI GTM - the very i didn't start yet since it's hefty effort Ozan D.
Md
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would love to connect and get your insight how to crack the key customers without burning my energy too much since I have to make sure the engineering and product growth stays unaffected .. Ozan D.

Ozan D.
·
·
the tension you're describing is real but it's usually a sequencing problem, not a tradeoff. start by automating the repetitive parts of your current GTM (outbound research, lead enrichment, follow-up drafting) before trying to build a whole new AI-native GTM motion. that way your product growth doesn't stall while you're learning. the people who try to do both from scratch usually end up doing neither well
Md
·
·
sequencing is just for the email but i need the ecosystem for GTM to be full on.. sequencing handled by team already though and you are right about the point of full scale AI GTM - the very i didn't start yet since it's hefty effort Ozan D.
Md
·
·
would love to connect and get your insight how to crack the key customers without burning my energy too much since I have to make sure the engineering and product growth stays unaffected .. Ozan D.