A GTM framework for knowing why to reach out, not just who

What if better pipeline started with knowing WHY to reach out, not just WHO? After 10+ years across GTM, sales, and technology, one pattern stands out: teams have plenty of prospect data but struggle to turn it into timely, relevant conversations. That's what led me to build Signal to Revenue, a GTM operating framework under Shweta's GTM Intelligence, connecting buying signals, account intelligence, and contextual outreach to build a more repeatable, high-quality pipeline. I'm now pressure-testing it with early-stage B2B founders leading their own sales. If you're navigating this challenge, I'd love to compare notes and explore whether the framework could help. Feel free to reply here, DM me, or connect on LinkedIn: linkedin.com/in/shwetamishra2504 Always happy to exchange GTM ideas! 🙂