Who Owns Measurement in Your Organization: Marketing, Ops, or Both?

Hey folks, I have a quick question: Who actually owns measurement in your org: is it Marketing, Ops, or both? How’s that working?

· Sorted by Oldest

Hey folks, I have a quick question: Who actually owns measurement in your org: is it Marketing, Ops, or both? How’s that working?

· Sorted by Oldest

Corrie H.
·
·
Everyone measures different things!
Nikhat I.
·
·
Fair point, Corrie! That’s honestly half the challenge 😅 We see the same thing a lot — every team’s running their own definition of “success,” which makes it tough to connect Marketing activity → Ops metrics → actual pipeline health. That’s why at RevSure, we’ve been focusing on building a shared measurement layer that sits across teams, so Marketing, Ops, and Finance all look at the same progression, velocity, and ROI signals, even if they measure different things tactically. How are you managing alignment today? Is there at least a shared “source of truth” everyone trusts, or is it still mostly team-by-team dashboards?
Corrie H.
·
·
Sign ups to our self serve product, demos booked, deals closed

Corrie H.
·
·
Everyone measures different things!
Nikhat I.
·
·
Fair point, Corrie! That’s honestly half the challenge 😅 We see the same thing a lot — every team’s running their own definition of “success,” which makes it tough to connect Marketing activity → Ops metrics → actual pipeline health. That’s why at RevSure, we’ve been focusing on building a shared measurement layer that sits across teams, so Marketing, Ops, and Finance all look at the same progression, velocity, and ROI signals, even if they measure different things tactically. How are you managing alignment today? Is there at least a shared “source of truth” everyone trusts, or is it still mostly team-by-team dashboards?
Corrie H.
·
·
Sign ups to our self serve product, demos booked, deals closed