What actually matters when closing clients from cold outreach?
Would you add anything to this list or disagree with any points? What actually matters when closing clients from cold outreach:
- 1.
Sell to people with money and pain who you can get results for. That’s your ICP.
- 2.
Build a strong offer meant for cold traffic. “We’ll get you {{outcome}} in {{timeframe}} by doing {{unique mech}} - {{guarantee}}”
- 3.
Guarantee something as close to sales and revenue as possible. Never guarantee deliverables or activity. If you don’t trust you can get results for your clients, why should the prospect?
- 4.
Be expensive. With a proper ICP and outcome guarantee you can charge more.
- 5.
Volume.
- 6.
Reply to leads within 1 minute.
- 7.
If someone shows interest and then ghosts, reach out to other people at the same company.(This has booked us loads of calls and it’s easy.)
