Lead Magnet Strategy for Cold Email: 3-Step Sequence to Boost Engagement and Results
Here's my EXACT lead magnet strategy to get results for EVERY offer in cold email. It is the best performing strategy you can use for cold email right now. It consistently beats everything else. And essentially all you say is "Can we give you this thing?" 3-email sequence
Email 1: one observation about the prospect, name what you made, ask "worth sending over?" No pitch, no attachment,
Email 2 (fires on yes): send a cropped preview, point at 2-3 things visible in it, say what the full version has that this doesn't, ask for the call to walk over everything with them.
Email 3 (fires on call interest): confirm time, preview what the call covers, set the length, send the calendar link.
