Unique Inbound Marketing Channels for Quality B2B SaaS Signups

Aju N. · 2025-06-13T11:50:52.497Z

Hey guys, Just wanted some info/insight from B2B SaaS founders/marketers here. What are some of the best unique inbound marketing channels you guys are investing in that's getting you the "highest quality" signups/demos? I am looking for something unique not the usual channels like SEO, PPC, or paid media. Lemme know, thanks!

Unique Inbound Marketing Channels for Quality B2B SaaS Signups | RevGenius

11 comments

· Sorted by Oldest

Lawrence C.
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Webinars and podcasts are a great lead gen
✅4
Aju N.
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Are you getting a lot of signups through them every month?
Lawrence C.
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I’d target 50-200 signups (if targeting a highly specific group, such as startup founders in a particular industry). Mid-Sized B2B SaaS can be 200+ (if promoted effectively, e.g. LinkedIn, email, and partnerships). Having consistency in hosting, developing appealing topics/ co-hosts and consistently promoting can be keys to success. Can also repurpose webinar content. 10% leads would be a decent benchmark. Can check out who’s hosting on LinkedIn here: https://www.linkedin.com/mynetwork/network-manager/events/
✅2
Aju N.
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Got it, that is excellent. I'll try this out with some of my clients.
✅2
Ben B.
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Aju N. what type of offering do you have?
Aju N.
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Ben B. I just wanted insights from SaaS founders, I run a B2B SaaS marketing agency. Just wanted to understand some rare or unique channels they have tried to get inbound leads. So that we can explore that and incorporate for our SaaS clients.
👀1
Ben B.
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Makes sense Aju N. - right now I'm finding that education channels are doing best to drive inbounds, with the caveat that this is working in mid-June 2025 🙂. Blog posts, webinars, teaching folks more about your services to show that you can serve as their expert.
🙌1
Aju N.
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Yes Ben B., you are correct.
Rex B.
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Aju N. when you're looking into webinars, my friend Logan has been sharing a playbook that crushed it for him with a two-step signup form. Here's a quick post he shared on it (I'm not affiliated other than having worked with him previously). Totally worth checking out 🙂
Summer
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Communities are also great, like I run a finance community with 600+ women and it ends up being great inbound for a range of products
Ben B.
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+1 to webinars Summer that's incrdible to hear!
🙏1

Lawrence C.
·
·
Webinars and podcasts are a great lead gen
✅4
Aju N.
·
·
Are you getting a lot of signups through them every month?
Lawrence C.
·
·
I’d target 50-200 signups (if targeting a highly specific group, such as startup founders in a particular industry). Mid-Sized B2B SaaS can be 200+ (if promoted effectively, e.g. LinkedIn, email, and partnerships). Having consistency in hosting, developing appealing topics/ co-hosts and consistently promoting can be keys to success. Can also repurpose webinar content. 10% leads would be a decent benchmark. Can check out who’s hosting on LinkedIn here: https://www.linkedin.com/mynetwork/network-manager/events/
✅2
Aju N.
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Got it, that is excellent. I'll try this out with some of my clients.
✅2
Ben B.
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Aju N. what type of offering do you have?
Aju N.
·
·
Ben B. I just wanted insights from SaaS founders, I run a B2B SaaS marketing agency. Just wanted to understand some rare or unique channels they have tried to get inbound leads. So that we can explore that and incorporate for our SaaS clients.
👀1
Ben B.
·
·
Makes sense Aju N. - right now I'm finding that education channels are doing best to drive inbounds, with the caveat that this is working in mid-June 2025 🙂. Blog posts, webinars, teaching folks more about your services to show that you can serve as their expert.
🙌1
Aju N.
·
·
Yes Ben B., you are correct.
Rex B.
·
·
Aju N. when you're looking into webinars, my friend Logan has been sharing a playbook that crushed it for him with a two-step signup form. Here's a quick post he shared on it (I'm not affiliated other than having worked with him previously). Totally worth checking out 🙂
Summer
·
·
Communities are also great, like I run a finance community with 600+ women and it ends up being great inbound for a range of products
Ben B.
·
·
+1 to webinars Summer that's incrdible to hear!
🙏1