For those who sell B2B, when a prospect goes quiet after receiving a proposal, what usually helps you decide whether to follow up or wait?
I'm interested in what you actually look at in practice, beyond just whether the proposal was opened.
Iβd give it 48-72 hours, then send a simple follow-up asking whether the proposal is still a priority or if their focus has shifted. It keeps the conversation open without adding pressure and gives you a clearer signal on when to follow up next.