I run our GTM solo (full cycle AE + wear marketing hat). It's for a small org (25 EE, $3M rev). Been learning a lot. I will say I just went through a workshop called "ABM in a Day" and though it's obv a marketing motion, it really helped me think through how sales + marketing go after target accounts.
It's ran by Mason over at Scrappy ABM. It was great tbh. I paid for it out of my own pocket (again small org lol), and I'd do it.
Happy to share some learnings specifically around the AE/sales side. Also happy to share their 75% off code for Aug workshop. Makes it $50 bucks.