Effective Cold Sales Strategies for Startup Growth

Hi guys, I hope you all are having a great day, no matter what part of the world you are in :) I'd like to share a few thoughts on the cold sales I've been getting while building my startup. 1) You can try to sell your product to people you know, but objectivity regarding the product is slightly destroyed because of the personal relationship with the person. It's better if stranger can evaluate your product for quality. 2) Cold emails work well, but only if they are personalised. In 2025, if a cold email is not personalised, the reader will immediately delete your email and consider it spam. 3) You can find B2B buyers through Linkedin, you can find B2C buyers through Instargam or TikTok, but it is very difficult to find these buyers at first, because of the huge information noise in social networks. You need to distinguish yourself and a great way to do that is to be honest and sincere, avoid stupid promo language.