Report on Real Reasons Behind Closed-Lost B2B Sales Deals

Hey Guys, wanted to share a report we just came out with. After conducting 125 independent interviews with B2B buyers marked as “closed-lost”, we found out that 95% of the time, the buyer meant something completely different from what they told the rep. Yet, GTM teams are making decisions off of Gong recordings and CRMs with closed-lost reasons like: “budget” “timing” “ghosted” Those aren’t real reasons. They’re surface level, vague, “polite exits” that cover up what’s really going on. I put together a report summarizing what we uncovered in these 125 buyer conversations, the 5 real patterns behind lost deals, what each one actually signals, and how to address them before the next deal stalls. If you’re trying to optimize pipeline without knowing why buyers really said no, maybe this report will give some intel into what’s really happening in your buyers’ decision making process.