Every service business has a slow season. Agencies during summer. Consultants during holidays. Field services during off-peak months.
The problem: Your slow season is when clients are LEAST thinking about your service. You need to make them think about it.
The solution → pre-built seasonal campaigns:
Build campaigns in advance:
"Q4 planning special" ready to deploy September 1st
"New year growth package" ready for January
"Mid-year audit offer" for June
The smart automation:
Segment by service history (different offers for different client types)
Automatically send based on clients' last engagement date
Built-in urgency ("Book by [date] for [discount]")
SMS or LinkedIn follow-up for clients who opened but didn't respond
The repeating value: Build it once, it runs automatically every year.
