Key Insights on SaaS Website Conversion: Tips from DoWhatWorks CMO
Hey all — we just launched a resource on “What Converts and Fails on SaaS Websites”. I interviewed the CMO at DoWhatWorks (huge database of A/B test results), Casey Hill, and got some super interesting tidbits from him. He shared:
The Problem with Social Proof
AI Positioning and Messaging
Video vs. Static Imagery
Motion Overload and Ease of Scroll
Website Templates That Hurt vs Help
Startup vs Enterprise Website Strategies
Should You Even A/B Test?
Here’s the link (has our AI agent if you want to talk to it) — hope it’s helpful for my website folks out there.
