Why Network Selling Is the Key to B2B Success Over Outbound Methods

Hi team, I posted a blog on Network Selling and how it is underused in B2B selling. Couple of stats from HBR: ➡️ 18+ calls to reach a prospect ➡️ <1% callbacks ➡️ 24% outbound emails opened ➡️ Meanwhile, 90%+ of B2B decisions are influenced by peers. The fix: Network Selling by turning relationships into pipeline, on purpose: ✅ Map your top targets + who can introduce you ✅ Give value before you ask ✅ Make intros specific (one persona, one problem, one next step) I break down the full Network Selling operating system in a substack blog. Enjoy the read 😉