Solving Relevance Issues in Outbound Messaging for Better Results
Most organizations don’t have a lead problem. You have a relevance problem. We analyzed over 100,000 outbound messages across industries and found that most fail for 3 reasons:
- 1.
No timing (spray & pray outreach)
- 2.
No message resonance (copy-paste fatigue)
- 3.
No intent signal alignment (wrong prospect, wrong time)
The result? Low reply rates and wasted motion.
