Summary of AI's Impact on Search Traffic from a Recent PR Conference Talk

·Mar 12, 2026 10:31 AM·

If anyone is interested in how AI is impacting search traffic, I attended a pretty good conference talk from the perspective of someone in PR last week and have summed up the insights on Linkedin here.

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3 comments

· Sorted by Oldest

Angeline L.
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Hey I was just reading your substack post. Very interesting, so thank you for sharing. May I know if there's any mention about conversion rate comparison between Google vs AI tools despite the large discrepancies re: total traffic? We've been paying really close attention on this space ourselves, and would love to share learnings/notes.
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Stephanie A.
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Hey Angeline, there wasn't much about CRO as it focused more on the awareness / PR piece
Ayush S.
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There was this article in Wired recently on Walmart's experiments: https://www.wired.com/story/ai-lab-walmart-openai-shaking-up-agentic-shopping-deal/ Too early to generalize this, though.
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Angeline L.
·
·
Hey I was just reading your substack post. Very interesting, so thank you for sharing. May I know if there's any mention about conversion rate comparison between Google vs AI tools despite the large discrepancies re: total traffic? We've been paying really close attention on this space ourselves, and would love to share learnings/notes.
✅1
Stephanie A.
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Hey Angeline, there wasn't much about CRO as it focused more on the awareness / PR piece
Ayush S.
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·
There was this article in Wired recently on Walmart's experiments: https://www.wired.com/story/ai-lab-walmart-openai-shaking-up-agentic-shopping-deal/ Too early to generalize this, though.
💡1