Launching Mal//keting Revealed How Customer Needs Often Differ from Their Initial Requests

Hey everyone 👋 I launched Mal//keting just over a week ago, and the conversations have been fascinating. Not one business has actually needed what they first asked for. PR became positioning. Sales decks became messaging and pricing. Website traffic became a conversation about commercial outcomes. It made me realise, yet again, that the presenting problem is rarely the real one. I wrote about it here if it's of interest. I'd be interested to hear if others are seeing the same thing in their own customer conversations. linkedin.com/feed/update/urn:li:share:7489989493173764096