How much of your real pipeline makes it into your CRM?
Something we keep seeing when we look at a sales team's last 90 days of conversations: the CRM is missing more than anyone thinks. A couple of real examples from our customers: Addiction-Rep ran a 60-day audit with us. We found about 50 leads that had never been entered in their CRM. Two of them alone were worth $1.5M in pipeline. Nobody was hiding anything. The deals were just moving fast over email and the logging never caught up. At RA Technologies, we surfaced $120K in pipeline that existed in conversations but not in their CRM. Real opportunities, real buyers, zero visibility for leadership. The pattern is almost always the same. Reps are busy selling, data entry is the first thing to slip, and forecasts end up built on half the picture. So we turned this into a challenge. Connect your inbox, we look at the last 90 days, and if we can't find 5 prospects your CRM never recorded, we pay you $100. It's open to US companies with 100+ inbound sales emails a week, running Salesforce, HubSpot, Zoho, Attio or Pipedrive. One entry per company. Details here: zuuz.ai/challenge Curious if others here have done a CRM audit like this. What percentage of your real pipeline do you think actually makes it into the system?
