Building Revenue Infrastructure from Scratch for Early-Stage Fintech Startups: HubSpot, GA4, and Automation Insights

Hey everyone 👋 I'm Kat, founder of Élan Ops — a solo RevOps practice focused on B2B SaaS and fintech. Right now I'm mid-engagement with an early-stage fintech startup, building their revenue infrastructure from scratch — HubSpot CRM architecture, lifecycle automation, UTM/attribution framework, GA4 + Looker Studio dashboards. Basically everything that was missing between "we have leads" and "we know what's working." Background is in operations and I gravitate toward messy, nothing-is-built-yet environments where I can get in and stand things up. Happy to share what I'm learning, swap HubSpot war stories, or just connect. 🔗 https://www.linkedin.com/in/kathleenstcollins/ 🌐 elanops.com