Building Trust: Combatting Fake Reviews with Cryptographic Solutions

Hey RevGenius! Luis here from California. Building REF - enterprise infrastructure that makes fake reviews mathematically impossible through cryptographic authentication. Background: USC MBA, currently focused on B2B SaaS in the trust & safety space What I'm working on: With the FTC now imposing $53K penalties per fake review, I aim to help enterprises get ahead of compliance while protecting their reputation Why I'm here: Learning from revenue leaders about how trust impacts conversion, and connecting with folks dealing with similar challenges in the review/reputation space Fun fact: Used to tease my buddy calling him Mr. Area 51 - now I'm the one building cryptographic mysteries! Looking forward to contributing and learning from this amazing community. Always happy to chat about authentication, trust metrics, or how fake reviews are costing businesses $300B annually.