Introduction from Michele: Performance Marketer Specializing in Paid Media and Lead Generation

Hey everyone 👋 I'm Michele — performance marketer based in Italy 🇮🇹 10+ years in paid media. Started in London managing campaigns for major automotive brands, then moved into lead gen, e-commerce, and B2B across Meta, Google Ads, and LinkedIn. I specialize in making ad budgets work harder — CPL reduction, full-funnel strategy, and figuring out why campaigns stop performing. Currently working with entrepreneurs and SMEs as an independent consultant. Always happy to talk shop, swap campaign horror stories, or just connect with people who actually care about the numbers. Looking forward to being part of the community. linkedin: https://www.linkedin.com/in/mike-raso-digital/