Introduction from Jason Gan: Neuroscience-Backed Sales Strategies for GTM Teams

👋 Hey RevGenius! I’m Jason Gan 📍 Based in Sydney, Australia 🔗 LinkedIn: https://www.linkedin.com/in/jason-gan/ 💼 What I work on: I help revenue teams improve pipeline quality and conversion by applying neuroscience-backed, buyer-centric consultative selling frameworks — especially in complex, high-consideration deals. Over the last 10+ years, I’ve worked across sales, marketing, and consulting, and more recently I’ve been focused on how modern GTM teams can:

🧠 My angle (why neuroscience): Most sales problems aren’t tooling problems — they’re decision-making problems. I’m particularly interested in how:

…impact what buyers actually say yes to — and how sellers can design conversations, messaging, and processes that align with how the brain makes decisions (instead of fighting it). 🎯 Why I joined RevGenius: To learn from operators who are building what’s actually working in GTM today, and to contribute frameworks around:

Always happy to swap notes, share frameworks, or jam on real-world use cases. Excited to be here 🙌