Why Traditional Sales Playbooks Fail in Today's Buyer-Driven Market

👋 Hey RevGenius! 20+ years building revenue engines. 3 exits. Here because the sales industry has a math problem nobody wants to talk about. Quota attainment has declined for 7 straight years. Win rates are falling. And the industry's answer is to do more of what's already not working - with better software. Every major sales methodology still in use was built for a market where sellers controlled information. That market doesn't exist anymore. Buyers complete 70-80% of their journey before they ever talk to a rep. But we're still training teams like it's 2005. I've spent the last several years building a methodology designed for how buyers actually buy now - not how sellers wish they still could. It's currently under academic review at a major research university focused on B2B sales. Not here to pitch. Here to find the people asking better questions about why the playbook stopped working. 👉 If your pipeline is full but nothing closes, we should talk.