Update: 3 days in, speaking with more CROs and sales leaders has already sharpened my thinking!
I realized the real issue isn’t only the deals that die —
it's the gap between CRM and reality that causes unexpected pipeline risk.
So the product is now centered around a new framework:
Audit: Compare CRM expectations with the actual email & meeting activity
Action: Surface unexpected at-risk deals 3–7 days earlier
Review: Automated lost-deal analysis for team learning
If anyone here has experience with deal inspection, forecasting accuracy, or pipeline hygiene,
I’d love to hear how you approach it. https://revgenius.slack.com/archives/C014W2E09K2/p1765170299477469
