Common Outbound Underperformance Usually Stems from Targeting Issues, Not Copywriting

Hey everyone — Attahib here. I work mostly on the unsexy side of outbound: ICP definition, lead research, and data quality for agencies and B2B teams. One pattern I keep seeing — when outbound underperforms, it’s usually a targeting issue, not a copy issue. Happy to learn from the group and contribute where useful. If helpful, I’m also on LinkedIn: https://www.linkedin.com/in/attahibsezan346/