I'm Jackie — I work with B2B companies to build systems that drive consistent growth — not just rely on rep heroics or disconnected strategies. Right now I’m leading a research project on the evolution of Revenue Operations and Enablement — digging into how these teams are (finally!) becoming more centralized and strategic. Interviews are underway, and I’ll be publishing the full report this spring. Always happy to connect with others navigating GTM complexity, organizational design, and how to elevate RevOps as a true driver of performance. Looking forward to learning from this community!
Welcome to the group. Glad to have you here Jackie.
Pushpak The report is all about the overall transition towards an internal Center of GTM Excellence, but also the gap between what companies expect from Revenue Ops and Enablement — and what these teams are actually set up to deliver. From what I have seen so far, expectations are shifting fast: own GTM strategy, drive performance, deliver insights. But in reality, a lot of teams are still stuck in reactive-mode without the authority, budget, or resources to keep up with expectations. I’m genuinely excited about the shift toward more strategic, centralized RevOps — but I also want to shed light on what it actually takes to get there. If you or anyone else has a perspective on this that you want to include, feel free to reach out!
I second that, Jackie. I think we should have a roundtable event or something like that internally over here if admin is reading this.
