Introduction to Shraddha: Performance Marketer Building AI Marketing Intelligence Platform Paid Lens

👋 Hey everyone! I’m Shraddha, based in Toronto, Canada. 💼 I’ve spent 10+ years in performance marketing, mostly in B2B SaaS, focused on paid acquisition, pipeline, and figuring out what is actually driving revenue versus what just looks good in a dashboard. 🚀 I’m also building Paid Lens, an AI marketing intelligence platform that helps marketers connect their paid media data to pipeline and revenue, understand what is really working, and make smarter decisions about where to put their next dollar. 🤝 I joined RevGenius to meet other GTM leaders, exchange notes on what is actually working, and learn from people building and shaping the future of revenue. ✨ Outside work: I love trying new restaurants, discovering new experiences and speakeasies, and spa days. Basically, if there is good food, a hidden bar, or a great facial involved, I’m probably interested. 🔗 LinkedIn: linkedin.com/in/shraddha-pradhan