Introducing Ken Backofen: Experienced B2B Marketing Consultant and Fractional CMO for Growth and Demand Gen

Hi everyone, I’m Ken Backofen, though everyone calls me KC. I’m a B2B marketing consultant and fractional CMO with nearly 20 years in growth marketing. Most of that has been demand gen and paid media for B2B SaaS, plus a stretch running a $9M media budget on the consumer travel side. My whole career has basically been marketing sitting close enough to sales to be held accountable for the number. What I’ve actually run: • Demand gen and paid media budgets from $1.3M to $9M, in-house and through agencies • ABM programs on 6sense and Demandbase, targeting named accounts with sales rather than at them • Marketing strategy and leadership • Attribution and pipeline reporting rebuilds, so sales and marketing stop arguing about which lead counted • Sales enablement across four companies, plus incrementality testing to find out which channels were working and which were just taking credit • Teams up to 20 people plus 7 agencies These days I’m splitting time between fractional CMO work and full-time conversations: CMO, VP Marketing, Head of Growth, VP Demand Gen. Remote or hybrid. I'm open to connecting, referrals, and hearing about roles. If you’ve got a pipeline gap you’re trying to diagnose, that’s my favorite thing to talk about. LinkedIn: https://www.linkedin.com/in/kcbackofen