What messaging change improved your reply or conversion rates more than expected?
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💬 Hey RevGenius 👋 Paul here, founder of Write Way Marketing in Orange County, CA. A lot of teams I talk to don’t have a lead problem so much as a “why should I pick you” problem. I help B2B and professional service firms sharpen that message and put it to work in prospecting, LinkedIn, and content. I also host a B2B marketing podcast. Happy to take a look at anyone’s positioning or prospecting copy if a second set of eyes would help. Question for the group: what’s one messaging change that moved your reply or conversion rates more than you expected?
📓 Bio: I help B2B and professional service firms answer the question every buyer is asking: why should I pick you? I sharpen GTM messaging and put it to work in prospecting, LinkedIn, and content so more of the right buyers move forward. 15+ years in B2B marketing and sales ,and host of a B2B marketing podcast.
📍 Current Location: Los Angeles, CA
LinkedIn URL: https://www.linkedin.com/in/paulmclinton/
💼 What do you do? Agency founder | GTM messaging & positioning
🏢 Company/Organization: The Write Way, Inc.
🎬 Activities / Interests: Baseball, Family Time, Global Travel
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