Exploring B2B A/B Test Failures: Share Your Insights!

Hi RevGenius community! 👋 - I’m Durga, CTO & Co-founder at Macrometa (a venture backed B2B SaaS). After 28+ years in tech, I’m researching a persistent challenge: why do so many B2B A/B tests fail after weeks of waiting? We’ve personally wasted $180K learning what didn’t work. I’m curious about your experiences - especially if you have <15K monthly visitors. How do you handle the long wait times and high failure rates? If you’re running 3+ tests per quarter, I’d love to learn about your process over a coffee/quick chat. Happy to share aggregated insights from these conversations. Best, Durga https://www.linkedin.com/in/gokina/