Introducing Nicole: Demand Generation Leader at Affinity Solutions

Hi everyone! I'm Nicole, and I lead demand generation at Affinity Solutions, the largest consumer purchase insights company. My role spans strategy, execution, and revenue impact with a focus on bringing in qualified leads through website optimizations, email, paid media, SEO/SEM, and the occasional social push. I also oversee lead routing into Salesforce and work closely with our sales and revenue development teams to optimize performance in real time. As a team of one, I lean heavily on automation, integration, and scalability to help us punch above our weight and drive measurable results. I'm passionate about building connected systems that break down silos and make our marketing engine feel much larger than it is. Excited to be here and looking forward to learning from all of you!