Hi everyone! I'm Nicole, and I lead demand generation at Affinity Solutions, the largest consumer purchase insights company. My role spans strategy, execution, and revenue impact with a focus on bringing in qualified leads through website optimizations, email, paid media, SEO/SEM, and the occasional social push. I also oversee lead routing into Salesforce and work closely with our sales and revenue development teams to optimize performance in real time. As a team of one, I lean heavily on automation, integration, and scalability to help us punch above our weight and drive measurable results. I'm passionate about building connected systems that break down silos and make our marketing engine feel much larger than it is. Excited to be here and looking forward to learning from all of you!
Hey Nicole, Good to e-meet you here! Loved your intro. Sounds like you’re wearing a dozen hats (and doing it well). Also, something caught my attention. I see you are building your marketing team from scratch and are using some enterprise tools like Salesforce. I work with Capital Numbers where we support lean marketing teams like yours with behind-the-scenes dev and integration work, especially when it comes to Salesforce, automation, and website optimization. Is there a particular project on your radar right now where an extra set of dev hands might help scale faster? Sending you a hello on Linkedin if this is relevant
Hi Nicoleta K. - I am curious to learn more. Sent you a connection request on LinkedIn.
