You know that awkward moment when a lead gets handed off from Marketing to Sales... and suddenly disappears?
Yeah, that one.
We’ve all felt the funnel void.
Why are we still tossing leads over the fence and hoping for the best?
So here’s the spicy take:
What if Marketing ran the whole funnel?
Would it mean better alignment?
happier customers?
more consistent revenue?
... Or is that just asking for chaos?
Sales is definitely going to have opinions on this—and so do we.
Join Francis Brero, Mike Cubberly, and Nick Pallavicini this Thursday at 11 AM ET as they go head-to-head on this hot topic.
Can’t make it live? No worries—just register, and we’ll send you the recording right after.
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