Hey all — this is a little different from the usual product pitches in here, but figured it might resonate with some of the planning conversations happening as Q1 kicks off.
Founders and revenue leaders, when did your board start asking harder questions about your CAC?
For most companies I've worked with, it happens somewhere around $8M. The numbers that got you there (the scrappy attribution, the "trust me, it's working" channel mix, the CAC math nobody stress-tested) start getting picked apart.
Marketing has one number. Sales has a different one. Finance has a third. Everyone's technically right, which means nobody can actually defend the strategy.
I've been through this inflection a few times as VP Marketing / Head of Growth, scaling companies from early traction to $30M+ and acquisition. What gets you to $5-10M doesn't get you to $30M. The cost of figuring that out in a board meeting is brutal.
I built OX3 Consulting around that problem: helping growth-stage companies ($2-15M) figure out what breaks when they try to scale, and before they find out the hard way.
If you're in that zone, I put together a guide: "Why Your Board Doesn't Trust Your CAC (And How to Fix It)". It's about getting marketing, sales, and finance aligned before your next board meeting.
I also do free 1-hour growth sessions if you want to talk through what's breaking. Happy to chat.
🔗 https://ox3consulting.com
Company: OX3 Consulting
Type: Growth Advisory
Problem solved: Helping $2-15M companies figure out what breaks when they try to scale
