https://youtu.be/14P_x9jJJEc
Created a quick video on building sales signals using Clay
Most people wait for obvious sales signals:
RFPs, hiring posts, demo requests.
The reality? 90% of B2B sales happens before any of that exists.
In this video, we show how to engineer sales signals using Clay by making calculated assumptions from data:
• Turning indirect data into ICP & GTM fit signals
• Using enrichment + AI agents instead of gut feel
• Approaching accounts with probability, not guesswork
If outbound feels random, this will change how you think about sales signals.