Building Sales Signals with Clay: Transform Data into Opportunities

https://youtu.be/14P_x9jJJEc Created a quick video on building sales signals using Clay Most people wait for obvious sales signals: RFPs, hiring posts, demo requests. The reality? 90% of B2B sales happens before any of that exists. In this video, we show how to engineer sales signals using Clay by making calculated assumptions from data: • Turning indirect data into ICP & GTM fit signals • Using enrichment + AI agents instead of gut feel • Approaching accounts with probability, not guesswork If outbound feels random, this will change how you think about sales signals.