Hi ian.mcpherson, thanks for the insight. Yeah, I think the enablement/fairness point is legit.
To my understanding, Isotope doen't force the routing decision. It adds a predicted close rate to each eligible rep, so the person managing distribution has another data point for deciding where to send the lead. This means that I could still disregard the recommendation and assign a lead to an underperforming rep, someone on a coaching plan, or someone who has other strategic value to the business.
So my understanding is that it's more of an informed distribution layer on top of the existing rules rather than replacing them.
That said, I'm still digging into it. I'm interested in the broader question of predictive routing, so I'll look at Lithium Six and some other solutions and see how they handle exactly these concerns. TY!
