Is it common to use multiple data providers? Yes, very common. No single provider has 100% coverage, accuracy, and freshness across all industries, geographies, and lead types.
How many providers do teams commonly use for leads, enrichment, signals etc? Typical 2-4 but mostly depends on company maturity stage.
Is it as common to use something like Clay to aggregate data from multiple providers? Yes, increasing but not universal yet.
Do teams buy/subscribe to Zoominfo/Apollo etc and then aggregate using Clay/similar? Yes! it's very common in advanced outbound workflows.
Does this data go straight to CRM/Outreach etc or does it go to a warehouse/repository? again depends on org type. if smaller then directly to CRM & if mature org then to a data warehouse (Snowflake, BigQuery, Redshift) first.
Is it DIY for RevOps teams or do Data Engineers need to be involved? SMB team don't need Data Engineers but Enterprise level org need Data Engineer when connecting to a warehouse.
Rule of thumb: If you’re <500k leads/year, RevOps alone can manage with the right tooling; beyond that, engineering help pays off.
Hi everyone 👋, I’m Kirtish Patidar, currently building a modern B2B marketing agency focused on helping businesses generate high-quality leads while also creating opportunities for learning and networking in the B2B space. I'm especially interested in partnerships, collaborations, and exchanging ideas with marketers, founders, and sales leaders in the US market. 💬 Always happy to talk about:
Lead gen strategies that actually convert
B2B marketing trends & tools for 2025
How agencies can partner to win bigger deals
If you’re working on something similar—or just curious—let’s connect here or DM me. 🚀
