Understanding the Use of Multiple Data Providers in RevOps and Marketing
How does using multiple Data providers for RevOps/Sales/Marketing usually work?
Is it common to use multiple data providers?
How many providers do teams commonly use for leads, enrichment, signals etc?
Is it as common to use something like Clay to aggregate data from multiple providers?
Do teams buy/subscribe to Zoominfo/Apollo etc and then aggregate using Clay/similar?
Does this data go straight to CRM/Outreach etc or does it go to a warehouse/repository?
Is it DIY for RevOps teams or do Data Engineers need to be involved?
Just trying to wrap my head around this. TIA!
