Nevena R.

That makes a lot of sense. So it sounds like the automation itself is already doing a lot of the work at the top of the funnel, but the harder part is keeping everything connected and making sure the right context actually gets back into the CRM as the lead moves through the process. Have you found a good way to handle that today, or is that still one of the more manual parts of the workflow?

This is interesting. I’m curious, when you’re using several of these platforms, do you find that the bigger challenge is the tools themselves, or all the work happening between them? For example, manually moving data from the sales engagement platform into the CRM, updating records after calls, making sure follow-ups happen, or keeping information consistent across different systems. Have you personally tried using AI automation to deal with some of this, or are you still handling most of it manually?