Interesting, that is what I got from my research too. Admin, team alignment etc. seem to be very operationally expensive (especially in sales where reports say like 70% of sales reps' time is spent on admin tasks).
That is where I am building a solution for. However, getting attention (even interviews with decision makers) is almost impossible.
How do you decide what tools or vendors are attractive? Or if some vendor reaches out to you, what makes you want to know more?